Area franchise uses online presence to maximize business in the Valley

Edible Arrangements, a franchiser that has two locations in the Lehigh Valley uses the latest technology to facilitate customer orders. Their online website takes the guess work out of what your arrangement will look like when it’s delivered. Orders are taken from anywhere in the world over the internet and delivered to recipients in a timely fashion.

Some comments received from friends to whom I had sent arrangements: “It was so beautiful that we thought they were flowers at first glance” and “the fruit was so fresh and tasty.”

Edible Arrangements has managed to capture market-share through offering a unique alternative to traditional flower gifts. You will find that the effect of the Edible Arrangement gift stays with recipient longer. Flowers come and go, but when one shares a good meal with another, a bond is formed that is long lasting. (Think of an old friend and I will bet you can remember where you ate and perhaps even what you ate 10 yrs ago or more.)

Other small business owners should take note at the ease of ordering on their website. If your small business isn’t getting a sizable percentage from e-commerce, then you are really missing the boat.

Locally owned franchises put money back into the community and are highly valued. Instead of ho-hum flowers, surprise someone at their next special occasion with an Edible Arrangement!